Ross Kendall

A blog might be all about you, but you can’t afford to ignore your [potential] audience. Here are 5 quick tips to help you write great web content.

• Be user centric: think from the perspective of the website visitor and what they might be most interested in.
• Keep it short, clear and concise.
• Use catchy (but meaningful) titles.
• Upside-down writing: start with a 1 line summary and then expand out from there, including the most important bits first. (Unfortunately, there is no time to develop a narrative.)
• Make it scannable: break up content with headings and keep paragraphs short.

There is a lot more that could be said, but I don’t have the time and you probably don’t either. If you would like to learn more, try this article on Writing for the web.

This entry was posted on Sunday, February 10th, 2008 at 11:42 am and is filed under blogging, tips, usability, web, writing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.